There's been a shift in attention from the metaverse to the Apple Vision Pro. Brands have been testing immersive experiences and integrating them into users' real-world environments. Companies like e.l.f. Beauty have been seeing 50% higher conversion rates on their Vision Pro apps compared to their mobile apps. Wayfair, Lowe's, and J.Crew have released apps for Vision Pro that let users experience products through the headset. Any kind of experience designed for the headset is helping brands stand out at this point.

e.l.f. Beauty is making significant strides in promoting diversity within corporate governance, particularly through its board of directors, which is composed of two-thirds women and one-third individuals from diverse backgrounds. This commitment to inclusivity is highlighted by the fact that e.l.f. is one of only four companies among 4,200 publicly traded firms in the U.S. to achieve such a level of gender and ethnic diversity on its board. The company emphasizes the importance of diverse representation, noting that women currently hold only 27% of corporate board positions in the U.S. and that the average corporate board is predominantly white, with 88% of its members identifying as such. Research from McKinsey & Company supports the notion that gender-diverse boards are 27% more likely to outperform financially, while ethnically diverse boards have a 13% higher likelihood of financial success compared to their less diverse counterparts. e.l.f. Beauty's board is not only a reflection of its values but also a strategic advantage, as the company has consistently gained market share in the beauty industry for 20 consecutive quarters. This performance underscores the idea that diversity is not just a moral imperative but also a profitable business strategy. To further its mission of increasing diversity in corporate leadership, e.l.f. has partnered with the National Association of Corporate Directors (NACD) to sponsor 20 diverse candidates through their Accelerator Program, preparing them for boardroom roles. This initiative is part of e.l.f.'s broader commitment to social impact and corporate responsibility, which includes various programs aimed at supporting individual expression and environmental sustainability. The company encourages public engagement and awareness around its efforts to "change the board game," inviting individuals to share their message and support for diversity in corporate governance. Through these initiatives, e.l.f. Beauty aims to set a precedent in the beauty industry and beyond, advocating for a more inclusive and equitable approach to leadership.